What Cannabis Patients & Consumers Want – Table of Contents – Marijuana Business Daily

Table of Contents

  • INTRODUCTION xi
  • A Letter From the Publisher xi
  • Editor’s Introduction xiv
  • EXECUTIVE SUMMARY: 8 KEY CHARTS xvii
  • CHAPTER 1: The Cannabis User: Demographics & Spending 1
  • Industry Snapshot 1
  • Chart 1.01: U.S. States Where Medical, Recreational Marijuana Is Legal 2
  • Market Size 2
  • Chart 1.02: Estimated MMJ Patients & In-State Recreational Customers 2
  • Public Support 3
  • Chart 1.03: America’s Changing Opinion On Marijuana Legalization 4
  • Chart 1.04: Changes In Support For Medical And Recreational Marijuana Legalization 4
  • Legalization 4
  • Increased Interest 5
  • Chart 1.05: Google Search Trends: Medical Vs. Recreational Marijuana 5
  • Table 1.01: Searches For “Medical Marijuana” At A Glance 5
  • Table 1.02: Searches For “Recreational Marijuana” At A Glance 5
  • Table 1.03: Searches For “Marijuana” At A Glance 6
  • Table 1.04: Searches For “Cannabis” At A Glance 6
  • Table 1.05: Searches For “Weed” At A Glance 6
  • Table 1.06: Searches For “Pot” At A Glance 6
  • Chart 1.06: Google Search Trends: Marijuana Vs. Cannabis 7
  • Table 1.07: Searches For “Marijuana Edibles” At A Glance 8
  • Chart 1.07: Google Search Trends: Edibles & Concentrates 8
  • Table 1.08: Searches For “Marijuana Concentrates” At A Glance 8
  • Chart 1.08: Google Search Trends: Marijuana Vs. 420 Friendly 9
  • Table 1.09: Searches For “Marijuana Friendly” At A Glance 9
  • Table 1.10: Searches For “420 Friendly” At A Glance 9
  • Table 1.11: Searches For “Dispensary” At A Glance 9
  • Table 1.12: Searches For “Marijuana Store” At A Glance 9
  • Table 1.13: Searches For “Marijuana Shop” At A Glance 9
  • Chart 1.09: Sampling Of 2015 Cannabis Consumer/Lifestyle Festivals 10
  • The Rise Of Marijuana User Apps 11
  • Chart 1.10: Growth In Leafly’s Total Annual Visitors 11
  • Chart 1.11: Total Visitors On Leafly Website & Mobile App: June 2014 – July 2015 12
  • Chart 1.12: Regional Breakdown Of Leafly Visitors: July 2014 To June 2015 13
  • Chart 1.13: Leafly Visitors: Top 10 States In 2014 Vs. 2015 14
  • Chart 1.14: Growth In Number Of MassRoots Users 14
  • Chart 1.15: Performance Of MassRoots’ Stock Since IPO 15
  • Patient & Consumer Demographics 16
  • Chart 1.16: Portion Of U.S. Adults Who Have Used Marijuana 16
  • Chart 1.17: Age Distribution Of Marijuana Users In The U.S. 17
  • Chart 1.18: Leafly: Age Distribution Of Web & Mobile Visitors From July 2014 To June 2015 17
  • Chart 1.19: U.S. Marijuana Users By Gender 18
  • Reasons For Use 18
  • Chart 1.20: Primary Marijuana Use In The U.S.: Medical Or Recreational? 18
  • Chart 1.21: Marijuana Use In The U.S. By Gender: Medical Vs. Recreational 18
  • Chart 1.22: Leafly: Web & Mobile Visitors From July 2014 To June 2015: Gender Breakout By Age Group 19
  • Breakout By Age Group 20
  • Chart 1.23: Variances In U.S. Marijuana Use By Age: Medical Vs. Recreational 21
  • Chart 1.24: Type Of Marijuana Use In States Where Dispensaries/Rec Stores Are Open For Business 21
  • Open For Business 21
  • Chart 1.25: Type Of Marijuana Use In States Without Dispensaries/Rec Stores 22
  • Chart 1.26: Primary Purpose Of Medical Marijuana Use In The U.S. 23
  • Chart 1.27: Primary Purpose Of Recreational Marijuana Use In The U.S. 23
  • Chart 1.28: How Long Medical Patients In The U.S. Have Been Using Marijuana: Women Vs. Men 24
  • Chart 1.29: How Long Recreational Customers In The U.S. Have Been Using Marijuana: Women Vs. Men 25
  • Chart 1.30: Frequency Of Marijuana Consumption In The U.S.: Medical Vs. Recreational Users 25
  • Chart 1.31: Frequency Of Marijuana Consumption In The U.S. By Gender 26
  • Chart 1.32: Frequency Of Marijuana Consumption In States Where Dispensaries/Rec Stores Are Open Vs. Other States 27
  • Home Growing 27
  • Chart 1.33: Percentage Of Patients & Rec Users In The U.S. Who Grow Their Own Marijuana 28
  • Chart 1.34: Top 10 States For Home Growing Marijuana By Portion Of Users 28
  • Chart 1.35: What Would Cause Home Growers To Stop Growing Their Own Marijuana? 29
  • Chart 1.36: Factors That Would Cause Home Growers To Stop: States With Operating Dispensaries/Rec Stores Vs. Other States 30
  • Black Market 32
  • Chart 1.37: Black Market Activity: States With Operational Dispensaries/Rec Stores Vs. Other States 32
  • Chart 1.38: Differences In Black Market Purchases: Medical Vs. Recreational Users In The U.S. 33
  • Chart 1.39: Breakdown By Age Of Patients & Recreational Customers in the U.S. Who Purchase Marijuana From The Black Market 34
  • Chart 1.40: Portion Of Users Still Making Black Market Purchases In States Where Dispensaries/Rec Stores Are Open: Medical Vs. Recreational Users 35
  • Chart 1.41: All U.S. Users: Why Do You Purchase Marijuana From The BlackMarket? 36
  • Chart 1.42: Reasons Users Purchase From The Black Market In States With Operating Dispensaries/Rec Stores: Medical Vs. Recreational Users 37
  • Chart 1.43: Reasons Users Stopped Buying From The Black Market In States With Operating Dispensaries/Rec Stores: Medical Vs. Recreational Users 38
  • Spending Per Purchase 38
  • Table 1.14: Average Spend Per Purchase: All U.S. Patients & Rec Customers 39
  • Table 1.15: Average Spend Per Purchase: Patients & Rec Customers In States Where Dispensaries/Stores Are Open 39
  • Chart 1.44: Average Amount Spent Per Purchase In States With Operating Dispensaries/Rec Stores: Medical Vs. Recreational Users 39
  • Chart 1.45: Range Of Average Amount Spent Per Purchase In States Where Dispensaries/Rec Stores Are Open 40
  • Chart 1.46: Range Of Average Amount Spent Per Purchase In States With Operational Dispensaries/Rec Stores: Medical Vs. Recreational Users 40
  • Chart 1.47: Regional Differences In Average Amount Spent Per Purchase: States Where Dispensaries/Rec Stores Are Open Vs. Other States 41
  • Chart 1.48: Average Amount Spent Per Purchase Based On Primary Reason Used: Users In States With Operational Dispensaries/Rec Stores 42
  • Chart 1.49: Average Amount Spent Per Purchase In States With Operating Dispensaries/Rec Stores Based On Frequency Of Marijuana Use 42
  • Chart 1.50: How Often Users In States With Operational Dispensaries/Rec Stores Buy Marijuana 43
  • Chart 1.51: Differences In Average Amount Spent Per Purchase In States Where Dispensaries/Rec Stores Are Open Based On How Often Users Purchase Marijuana 43
  • Chart 1.52: Changes In Quantity Of Marijuana Purchased By Patients & Recreational Customers In The U.S. 44
  • Annual Spending Data 45
  • Table 1.16: Average Annual Amount Spent: All U.S. Users 45
  • Table 1.17: Average Annual Amount Spent: Users In States With Open Dispensaries/Stores 45
  • Chart 1.53: Average Amount Spent Each Year To Buy Marijuana In States Where Dispensaries/Rec Stores Are Open: Medical Vs. Recreational Users 45
  • Chart 1.54: Regional Differences In Average Amount Spent Each Year To Buy Marijuana In States Where Dispensaries/Rec Stores Are Open: Medical Vs. Recreational Users 46
  • Chart 1.55: Average Amount Of Money Patients & Rec Customers Spend Each Year On Marijuana In States Where Dispensaries/Rec Stores Are Open Vs. Other Consumer Spending 47
  • Chart 1.56: Average Annual Amount Medical Users Spend In Select States With Open Dispensaries 48
  • Chart 1.57: Average Annual Amount Recreational Customers Spend In States With Open Rec Stores 49
  • Chart 1.58: Top 15 States Without MJ Laws Where Medical & Rec Users Spend the Most Money Each Year On Marijuana 49
  • Chart 1.59: Average Annual Amount Medical Users Spend In MMJ States Without Operational Dispensaries 50
  • Spending By Product Category 50
  • Chart 1.60: Average Purchase Amount In States With Operating Dispensaries/ Rec Stores By Users Who Always Buy Certain Products: Medical Vs. Recreational Users 50
  • Table 1.18: Spending Quick Points: Flowers 51
  • Table 1.19: Spending Quick Points: Concentrates 51
  • Chart 1.61: Average Amount Users Who Typically Buy Infused Products Spend Annually In States With Operating Dispensaries/Rec Stores: Medical Vs. Recreational Users 51
  • Table 1.20: Spending Quick Points: Edibles 52
  • Table 1.21: Spending Quick Points: Topicals 52
  • Chart 1.62: Average Amount Users Who Typically Buy Flowers & Concentrates Spend Annually In States With Operating Dispensaries/Rec Stores: Medical Vs. Recreational Users 53
  • Spending: Home Growers 53
  • Table 1.22: Average Annual Amount Spent To Home Grow: All U.S. Users 53
  • Table 1.23: Average Annual Amount Spent To Home Grow: States Where Dispensaries/Stores Are Open 54
  • Chart 1.63: Average Amount Users Spend Each Year To Grow Their Own Marijuana: States With Operational Dispensaries/Rec Stores Vs. Other States 54
  • Chart 1.64: Ranges In Average Amount All U.S. Users Spend Each Year To Home Grow: Medical Vs. Recreational Users 55
  • Chart 1.65: Ranges In Average Amount Users In States Where Dispensaries/Rec Stores Are Open Spend Each Year To Home Grow: Medical Vs. Recreational Users 55
  • Chart 1.66: States With Open Dispensaries/Rec Stores Where Users Spend The Most Each Year To Grow Their Own Cannabis: Medical Vs. Recreational Users 56
  • Spending Per Purchase: Black Market 56
  • Chart 1.67: Users In States Where Dispensaries/Rec Stores Are Open: Average Spend Per Purchase Based On Whether They Buy On The Black Market 57
  • Chart 1.68: Average Amount Users Spend Per Purchase: States With Operating Dispensaries/Rec Stores Vs. Those Without 58
  • CHAPTER 2: What Medical Patients & Recreational Customers Want 59
  • General User Preferences 59
  • Chart 2.01: Preferred Methods of Marijuana Use In The U.S. 59
  • Chart 2.02: Preferred Methods Of Marijuana Use In The U.S.: Medical Vs. Recreational Users 60
  • Chart 2.03: Preferred Methods Of Marijuana Use In The U.S.: Women Vs. Men 61
  • Chart 2.04: Preferred Methods Of Marijuana Use In The U.S. By Age 62
  • Flowers & Concentrates 62
  • Chart 2.05: U.S. Users Who Prefer To Smoke: What Paraphernalia Do They Use? 62
  • Chart 2.06: U.S. Users Who Prefer To Vape: Which Products Do They Vaporize? 63
  • Chart 2.07: U.S. Users Who Prefer To Vape: What Paraphernalia Do They Use? 63
  • Chart 2.08: U.S. Users Who Prefer To Dab: Which Products Do They Use? 64
  • Chart 2.09: How Often U.S. Users Buy Flowers/Dried Herb: Medical Vs. Recreational Users 65
  • Chart 2.10: How Often U.S. Users Buy Concentrates: Medical Vs. Recreational Users 66
  • Edibles 66
  • Chart 2.11: Types Of Edibles U.S. Users Prefer 67
  • Chart 2.12: National Edibles Preferences: Medical Vs. Recreational Users 68
  • Chart 2.13: Preferences In The U.S. For THC Potency In A Single Edible Serving: Medical Vs. Recreational Users 69
  • Chart 2.14: Preferences In The U.S. For THC Potency In A Single Edible Serving: Women Vs. Men 70
  • Chart 2.15: How Often U.S. Users Buy Edibles: Medical Vs. Recreational 71
  • Topicals 71
  • Chart 2.16: Breakdown Of U.S. Users Who Prefer Topicals By Primary Reason For Use 72
  • Chart 2.17: Breakdown Of U.S. Users Who Prefer Topical Products By Age 72
  • Chart 2.18: Reasons U.S. Medical Users Use Topicals 73
  • Chart 2.19: Reasons U.S. Recreational Users Use Topicals 73
  • Chart 2.20: How Often U.S. Users Buy Topicals: Medical Vs. Recreational 74
  • Comparison of All Product Categories 75
  • Chart 2.21: Portion Of U.S. Users Who Typically Buy A Particular Marijuana Product: Women Vs. Men 75
  • Emerging Packaging Trends for Marijuana Businesses 76
  • Trends in What Medical And Recreational Users Want From Packaging 77
  • Chart 2.22: Portion Of Users In States With Open Dispensaries/Rec Stores Who Typically Buy A Particular Marijuana Product: West Vs. East 79
  • Marijuana Strain Preferences 79
  • Chart 2.23: U.S. Users Who Seek Out Specific Marijuana Strains: Medical Vs. Recreational Users 80
  • Chart 2.24: U.S. Users Who Seek Out Specific Marijuana Strains: Women Vs. Men 81
  • Chart 2.25: User Preferences For Particular Strains In States With Open Dispensaries/Rec Stores: West Vs. East 81
  • Chart 2.26: Do U.S. Users Who Seek Out Specific Strains Buy More Than One Per Purchase? 82
  • Chart 2.27: U.S Women & Men Who Seek Out Specific Strains: Do You Buy More Than One Per Purchase? 83
  • Chart 2.28: Do U.S. Marijuana Users Like to Try New Strains? 84
  • Chart 2.29: U.S. Medical Users’ Desire to Try New Marijuana Strains Based On Length of Use 85
  • Chart 2.30: U.S. Recreational Users’ Desire To Try New Marijuana Strains Based On Length Of Use 86
  • Online Search Trends for Strains 86
  • Chart 2.31: Top 7 Leafly Web & App Search Terms: July 2014 To June 2015 87
  • Table 2.01: Google Searches For Top 5 Strains At A Glance 87
  • Chart 2.32: Leafly Search Terms With the Largest Changes in Rankings From 2014 to 2015  88
  • Lab-Tested Marijuana 89
  • Chart 2.33: Importance Of Tested Marijuana In The U.S.: Medical Vs. Recreational Users 89
  • Chart 2.34: How Important Is Tested Marijuana To Different Types Of Medical Users In States Where Dispensaries Are Open? 90
  • Chart 2.35: How Important Is Tested Marijuana To Different Types Of Recreational Users In CO & WA? 91
  • Chart 2.36: Importance Of Tested Marijuana In States Where Dispensaries/Rec Stores Are Open: Women Vs. Men 92
  • Preferences for Dispensaries/Rec Stores 92
  • Chart 2.37: How Users In Legal States Find Dispensaries Or Rec Stores To Visit 93
  • Chart 2.38: Type Of Dispensary/Rec Store Patients & Recreational Customers In Legal States Prefer 93
  • Chart 2.39: How Do Patients & Rec Customers in Legal States Want a Dispensary/Rec Store To Look & Feel? 94
  • Chart 2.40: Preferred Look And Feel of a Dispensary/Rec Store In Legal States: Medical Vs. Recreational Users 95
  • Visits to Retail Outlets 96
  • Table 2.02: Average Number of Dispensaries / Stores Visited By Users In Prior Six Months 96
  • Chart 2.41: Typical Number of Dispensaries/Rec Stores Visited In Prior 6 Months: Medical vs. Recreational Users 97
  • Chart 2.42: Typical Number of Dispensaries/Rec Stores Visited In Prior 6 Months, By Region 98
  • Chart 2.43: Average Number of Dispensaries/Rec Stores Visited In Prior 6 Months: Sampling Of States Where They Are Open for Business 99
  • Chart 2.44: Top 7 Critical Factors When Visiting a Dispensary: Medical Patients 99
  • Chart 2.45: Top 7 Critical Factors When Visiting a Rec Store: Recreational Customers 100
  • Chart 2.46: Top 7 Critical Factors When Visiting a Dispensary/Rec Store: Men 101
  • Chart 2.47: Top 7 Critical Factors When Visiting a Dispensary/Rec Store: Women 102
  • Chart 2.48: Critical Factors When Visiting a Dispensary/Rec Store That Are More Important To Medical Patients than Recreational Customers 103
  • Chart 2.49: Critical Factors When Visiting a Dispensary/Rec Store That Are More Important To Recreational Customers than Medical Patients 104
  • Chart 2.50: Critical Factors When Visiting a Dispensary/Rec Store That Are More Important To Women than Men 105
  • Chart 2.51: Critical Factors When Visiting a Dispensary/Rec Store That Are More Important To Men than Women 106
  • Chart 2.52: Top “Nice To Have” Factors In a Dispensary/Rec Store: Medical vs. Recreational Users 107
  • Chart 2.53: Least Important Factors to Users In Legal States When Visiting a Dispensary/Rec Store: Medical Vs. Recreational 108
  • Chart 2.54: Least Important Factors to Users in Legal States When Visiting A Dispensary/Rec Store: Women vs. Men 109
  • Chart 2.55: Distribution of Leafly-Listed Dispensaries/Rec Stores With Delivery Services 110
  • Chart 2.56: Top Reasons Users in Legal States Would Switch Dispensaries/Rec Stores 111
  • Chart 2.57: Top 5 Factors That Would Lead Users in Legal States to Switch Dispensaries/Rec Stores: Medical Vs. Recreational 112
  • Cannatourism 112
  • Chart 2.58: All Users: Are You Planning to Visit Another State to Legally Purchase Marijuana? 112
  • Chart 2.59: Where Do Patients & Recreational Customers Who Plan to Engage in Cannatourism Live? 113
  • Chart 2.60: What Portion of Users Who Have Engaged In Cannatourism Went to Colorado vs. Washington State? 113
  • Chart 2.61: Cannatourism: Where Users Who Already Visited Colorado Or Washington State Live 114
  • Chart 2.62: States Users Plan To Visit In the Future for Cannatourism 115
  • Chart 2.63: Users Who Are Planning Future Cannatourism: Medical vs. Recreational 115
  • Out-Of-State User Interest in Colorado & Washington Recreational Shops 116
  • Chart 2.64: Number of Times Recreational Shops in CO & WA Viewed on Leafly By Users Outside of Those States 116
  • User Profiles 117
  • Medical Patients 117
  • #1 – Retired Male Baby Boomer Medical User 117
  • #2 – Middle-Aged Female Treating Chronic/Severe Pain 118
  • Recreational Users 119
  • #3 – Middle-Aged Male Recreational User 119
  • #4 – Young Male Using Cannabis To Party 120
  • “Wellness” Users 121
  • #5 – Female Baby Boomer Wellness User 121
  • CHAPTER 3: Year-Over-Year Data & Future Trends 123
  • Year-Over-Year Changes 123
  • Chart 3.01: Change In U.S. User Demographics From 2014: Medical Vs. Recreational Users 123
  • Chart 3.02: Change In The Average Amount Of Money Users In Legal States Spend Each Year To Buy Marijuana 124
  • Chart 3.03: Changes In How Users In Legal States Find Dispensaries/Rec Stores To Visit 125
  • Chart 3.04: Changes In Average Number Of Retail Outlets Users In Legal States Visit Each Month 126
  • Chart 3.05: Trends In The Type Of Dispensary/Rec Store Users In Legal States Prefer 127
  • Chart 3.06: Changes In The Look & Feel Users In Legal States Prefer In a Dispensary / Rec Store 128
  • Chart 3.07: Legal State Users’ Changing Opinions On The Importance of Lab-Tested Marijuana 129
  • Chart 3.08: Leafly’s Growing Portion Of Female Site & App Visitors 130
  • Chart 3.09: Female MMJ Patient Demographics In Colorado: 2009 To 2015 131
  • Chart 3.10: Trend In Portion Of Users In Legal States Who Say It’s Critical For A Dispensary/Rec Store To Have High-THC And High-CBD Products 132
  • Chart 3.11: Trend In Portion Of Users In Legal States Who Say It’s Critical For a Dispensary/Rec Store to Offer Discounts 133
  • Chart 3.12: Trend In Portion Of Users In Legal States Who Would Switch Dispensaries/Rec Stores For A Better Location 134
  • Chart 3.13: Trend In Portion Of Users In Legal States Who Would Switch Dispensaries/Rec Stores For Better Customer Service 135
  • Chart 3.14: Trend In Portion Of Users In Legal States Who Would Switch Dispensaries/Rec Stores For Organic Marijuana 136
  • Chart 3.15: Trend In Portion Of Users In Legal States Who Would Switch Dispensaries/Rec Stores For Lower Prices 137
  • Capitalizing on Trends 138
  • APPENDIX 143
  • Overview 143
  • Chart 4.01: 4th Annual Marijuana Consumer Survey: Respondent Distribution By State 144
  • Chart 4.02: 4th Annual Marijuana Consumer Survey: Top 10 States By Number Of Respondents 145
  • Chart 4.03: Growth In Number Of Survey Respondents: 2012 – 2015 146
  • Chart 4.04: Number Of States Survey Responses Received From: 2012 – 2015 146
  • Key Terms 147
  • Types of cannabis users 147
  • Types of businesses 147
  • Types of states 147
  • Types of products/consumption methods 148
  • General Demographics & User Preferences 148
  • Dollar Amounts 148
  • Preferences For Dispensaries/Recreational Stores 148
  • Types Of Users 149