10 strategies U.S. cannabis executives use to strengthen their small businesses

In Colorado, the 10 biggest marijuana businesses account for more than 70% of cannabis sales, according to MJ consultant Chris Cox.

The same will eventually be true in California, where the top 10 companies account for more than 30% of marijuana sales, says Cox, a partner with Sacramento-based cannabis consultancy BeGreenLegal.

Opinion: How cannabis brands can drive innovation as functional products

Within the past two years, growing public health concerns and the proliferation of personal wellness products have created more health-conscious and proactive consumers.

Recent market research indicates that 70% of consumers currently use food products for specific functional benefits to support their mental and physical well-being.

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Schwazze marketing executive pinpoints brand identity

Julie Suntrup joined Schwazze, a vertically integrated cannabis business, in late 2020 as head of marketing and merchandising.

The Denver-based company was coming off a checkered acquisition spree and was in the middle of a sputtering rebrand.

Opinion: How cannabis brands can cultivate engaged consumers

The market for legal cannabis in the U.S. is expected to surge in the coming years, reaching more than $40 billion annually by 2025, according to the MJBizFactbook, creating huge opportunities to educate consumers on its benefits and create brands that eventually rival those found in the traditional  consumer packaged goods (CPG) space.

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