Social media giant Meta Platforms, the company behind Facebook and Instagram, updated its advertising policy for hemp and CBD products, although ads for CBD products remain heavily restricted.
Twitter is further loosening its limits on cannabis industry advertising, letting vetted, state-legal businesses show packaged marijuana products in their marketing campaigns while allowing ads in new U.S. markets.
Cannabis companies have begun advertising on Twitter for the first time, but so far the results have been mixed.
Twitter’s new policy change permitting advertising and marketing by state-legal cannabis companies is a step forward for the sector and could nudge other digital advertising platforms to rethink their prohibitions on cannabis promotions, industry insiders say.
In a major policy shift, Twitter is allowing “approved” and state-legal cannabis companies and other advertisers to post ads in the United States for regulated THC and CBD products, accessories and services, the social media platform has disclosed.
After what seemed to be a brief hiatus, social media giants are once again suspending – and outright deleting – the accounts of marijuana companies.
Internet giants aren’t budging on their current advertising rules, which prohibit marijuana ads.
