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Christa Madrid

Christa is an accomplished graphic designer who joined the Marijuana Business Daily staff in August 2018. Previously she spent several years designing a group of community newspapers in Tucson, Arizona. Her professional experience includes nearly 10 years as graphic designer and art director of Sail magazine, which included photo direction, responsive design and app development.

Cannabis companies found ways to thrive in a tumultuous 2020

Let’s face it: 2020 has been brutal. A global pandemic. An economic recession. And a hyper-partisan presidential election. Even for the cannabis industry—with its history of federal raids, draconian regulations, counterfeiters and more—2020 posed challenges like no other. Most of the trials from the past year are attributable to the coronavirus pandemic and the lethal […]

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Cannabis cultivator leverages workflow and rebates to save money

Company: Siren Cannabis  |  Location: Portland, Oregon  |  Sector: Cultivation You might question the wisdom of Matt and Meghan Walstatter’s decision to leave Portland’s crowded dispensary scene to start a cultivation site in Oregon’s saturated market. The husband and wife team opened Pure Green in January 2014, when there was only one other dispensary on […]

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Product variety and discounts keep customers loyal

Company: Evermore Cannabis Co.  |  Location: Pikesville, Maryland  |  Sector: Vertically integrated company Maryland is among a growing number of Eastern states that hold much promise but still face the challenges of being a medical-only opportunity, where a relatively large number of marijuana businesses are competing for a limited patient population. Pikesville-based cultivation and production […]

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Cannabis edibles company builds business through retail connections

Company: Wyld  |  Location: Portland, Oregon  |  Sector: Edibles Launched in 2016 by the founders of a craft distillery, Portland edibles maker Wyld has clawed its way to the top of Headset’s sales rankings, leading older rivals such as Kiva Confections in California and Wana Brands in Colorado. Next year, Wyld hopes to break into […]

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Oklahoma dispensary stands apart with well-placed billboards and advertising

Company: Med Pharm  |  Location: Broken Arrow, Oklahoma  |  Sector: Retail Denise Mink admits she and her husband knew little about the cannabis industry when they opened Med Pharm dispensary in Broken Arrow, Oklahoma, in December 2018. “What we didn’t know is shocking actually,” Mink conceded. “We had to learn the hard way. So we […]

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Florida marijuana giant applies past lessons to expansion

Company: Trulieve  |  Location: Tallahassee, Florida  |  Sector: Vertically integrated MSO In the four years since Kim Rivers founded Trulieve, the cannabis company has gone from 10 employees who filled vape cartridges to a 4,000-employee behemoth dominating the Florida market and operating in California, Connecticut and Massachusetts. Trulieve has hired roughly 1,000 employees since the […]

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Marijuana retailer stresses importance of location and outsourcing

Company: Elev8  |  Location: Eugene, Oregon, with operations in MA  |  Sector: Retailer When Seun Adedeji had to close Elev8, his first marijuana store in Eugene, Oregon, after about a year in business, he didn’t quit. Instead, he took the lessons learned from that first experience and started again. Those lessons included: Don’t do everything […]

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Vertical integration props up business when orders slow down

Company: Shango  |  Location: Portland, Oregon, with operations in AZ and NV  |  Sector: MSO Shango has grown steadily since it was founded in Portland in 2014. The company has vertically integrated operations in Oregon and Nevada as well as a cultivation facility in Arizona. In Michigan, Shango has opened two of three expected retail […]

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Cannabis product maker uses data to forecast sales and manage inventory

Company: CannaCraft  |  Location: Santa Rosa, California  |  Sector: Manufacturing and cultivation Despite leading California’s marijuana market in the vape and beverage categories—and being among the top 10 sellers of topicals, according to Headset—CannaCraft is reluctant to paint too rosy of a picture. “It’s certainly not been a hockey stick or a huge increase in […]

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Perfect the customer experience for marijuana preorders

This spring, the coronavirus pandemic turned the traditional retail model on its head—and marijuana retailers and dispensaries were no exception. Across North America, public health guidelines prompted retail stores to offer online preordering to be fulfilled via in-store pickup, curbside pickup or home delivery. For many marijuana retailers, the rapid shift meant upgrading existing preorder […]

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Aleafia Health harvests first marijuana crop at Niagara greenhouse

Aleafia Health, a vertically integrated license holder in Ontario, Canada, harvested the first marijuana crop at its new Niagara Greenhouse Facility. The company secured a cultivation license from Health Canada in March and announced it would commence operations at the 160,000-square-foot greenhouse in June. At the perpetual-harvest site, potted cannabis sits on benches that move […]

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Marijuana legalization left minority populations behind, dispensary owner says

Linda Mercado Greene, co-founder and CEO of Anacostia Organics, was already a successful businesswoman and a veteran political strategist when she decided to enter the medical marijuana industry in Washington DC with two friends, Sherri Blount and Yolanda Caraway. Launching Anacostia Organics in January 2019 was years in the making. But the three women were […]

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