Although they don’t run the company anymore, the iconic founders of Ben & Jerry’s recently appear willing to back a line of marijuana-infused ice cream.
“Makes sense to me,” Ben Cohen told The Huffington Post when asked if he would support such a move. “Combine your pleasures.”
Cohen was the keynote speaker at the 2014 Marijuana Business Conference and Expo in Las Vegas last November, which is organized by Marijuana Business Media.
Jerry Greenfield, Cohen’s longtime partner, was more tentative in his response, but “didn’t rule it out.”
“Legalizing marijuana is a wonderful thing,” Greenfield said. “If it were my decision, I’d be doing it, but fortunately we have wiser heads at the company that figure those things out.”
The central problem, of course, is that it’s still illegal to traffic marijuana-infused goods across state lines.
So even if the company were to start producing infused ice cream, either the product would be confined to a single state (Vermont, perhaps?), or Ben & Jerry’s would have to set up multiple manufacturing operations in states where it wants to distribute marijuana ice cream.