Comedian Whoopi Goldberg is eyeing Canada as a potential market for her cannabis-infused menstrual pain products, underscoring marijuana entrepreneurs’ interest in the county’s market ahead of the federal government’s plans to legalize adult-use MJ.
Whoopi & Maya, as Goldberg’s cannabis products are known, is currently available only in California. But Goldberg said in an interview this week she would like to make the therapy available to Canadian women, according to the Canadian Press.
Part of Canada’s attraction as a market, Goldberg suggested, is that medical marijuana already is legal at the federal level – although only a limited number of licensed producers currently can sell MMJ to patients.
Looking ahead, Prime Minister Justin Trudeau’s government has promised to legalize recreational marijuana, and plans to introduce legislation in the spring of 2017.
Goldberg acknowledged that expanding into Canada would take time, given the regulatory hurdles.
“I just want to make sure that we’re talking to people so that we can bring our product,” Goldberg said, according to the Canadian Press. “We’re just getting our toenails wet.”