Canopy Growth Corp., Canada’s biggest publicly traded medical marijuana producer, plans to launch an online store that will offer patients one-stop shopping for the company’s various brands.
The move sheds light on how Canadian cannabis companies could increasingly turn to the internet as a new approach to peddling their products, particularly as the country rolls out its new recreational market.
Consumers of Canopy’s three brands – Bedrocan, Mettrum and Tweed – currently must shop for each product on its respective website, CBC News reported.
But starting in mid-April, patients will be able to choose from among all three Canopy brands on a new website, Tweed Main Street, and have the cannabis products mailed to their homes. The three individual websites eventually will be eliminated, according to CBC News.
Tweed Main Street will offer flower and oils as well as seeds for home cultivation to about 50,000 registered consumers of Bedrocan, Mettrum and Tweed products, CBC News reported.
Mark Zekulin, president of Smiths Falls, Ontario-based Canopy, predicted its online store concept and the advent of legal recreational marijuana will usher in a new era of cannabis shopping.
Zekulin told CBC News that “this store is a step towards what we see as the future.”
Canada is expected to legalize recreational marijuana by July 1, 2018.