Canna-Centric Software Company Nets $1.6 Million in Seed Funding

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Baker, a Denver-based customer-engagement software company for marijuana dispensaries and edibles brands, announced on Friday it has landed $1.6 million in seed funding.

The funding round was led by Michael Lazerow, founder of and Buddy Media, a social marketing software company purchased by another customer-relationship management business, Salesforce, for $800 million.

Other investors include the startup accelerator 500 Startups, Base Ventures, XG Ventures, Poseidon Asset Management, and other venture capital and angel investors, according to a press release.

Baker launched about 18 months ago, and since then has placed its shopper-focused software in more than 100 dispensaries. The software handles online ordering, in-store check-in, promotions, and messaging. Baker officials claim they have helped clients achieve a 300% return on investment.

Baker operates in Colorado, Washington, Oregon, and Ontario, and will use its new funding to enter California, Nevada, Arizona and Massachusetts.