Cannabis Retailers Hope to Cash in on Black Friday

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Recreational marijuana businesses in Colorado will have sales just like any other retailer on Black Friday, hoping to cash in on the crush of shoppers seeking deals in the days after Thanksgiving.

The Grass Station, a Denver marijuana store, will offer cannabis for $50 an ounce, about a fifth of the cost of the next-cheapest strain, to the first 16 customers in line on Friday, Saturday and Sunday to draw customers, according to the Associated Press.

Another dispensary is taking out a full-page “Happy Danksgiving” ad in the Denver Post, the AP said.

Cannabis companies will be offering doorbuster bargains similar to those used by traditional retailers on the day after Thanksgiving. Instead of a low-priced televisions or microwaves, shoppers can find deals on marijuana and infused products.

But marijuana retailers face obstacles other retailers don’t. Outdoor marijuana advertising is banned in Colorado, giving dispensary owners pause when considering their marketing options, Mike Elliott, executive director of the Marijuana Industry Group told Bloomberg News.

While some people in the marijuana industry have dubbed the day after Thanksgiving “Green Friday,” Denver’s Grass Station is sticking with the Black Friday moniker so as not to alienate would-be shoppers, manager Conor Morrison told Bloomberg.

“We all want to be taken seriously,” he said. “We want to be considered a real industry.”