Marijuana Industry Data and Charts

Actionable data for marijuana business owners

Chart: Healthy markups for MJ strains with celebrity names

By Eli McVey Celebrity-branded marijuana strains are commanding a premium in recreational markets by capitalizing on name recognition and sophisticated branding. The average markup of a celebrity-branded strain versus its unbranded counterpart is approximately 24%, which often equates to $5-$10 more per eighth, according to an analysis by Marijuana Business Daily.

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Map: The post-election U.S. marijuana landscape

By Eli McVey Nearly 60% of the U.S. population now lives in states that have legalized some form of marijuana use and sales, illustrating the rising acceptance of cannabis nationwide and highlighting the industry’s immense potential for future growth.

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Handful of businesses and individuals donate $21M for, against marijuana measures

By Eli McVey and John Schroyer The nine cannabis-related measures on ballots across the nation have drawn immense attention, most notably in the form of tens of millions of dollars in political contributions. Campaign finance data shows that 20 businesses and individuals account for a whopping $20.8 million in donations on both sides.

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Chart: Polls for marijuana measures tight heading into Election Day

By Eli McVey Will Election Day lead to champagne showers and celebratory toasts in the U.S. marijuana industry or widespread heartache and disappointment? Judging by the latest round of polling data, there’s reason to be optimistic – though cannabis executives might want to keep the bubbly on ice for now.

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Chart: Top regions for medical marijuana sales in California

By Eli McVey

Over half of all reported medical marijuana sales in California’s massive $845 million MMJ market are concentrated in just three counties, according to exclusive data obtained by Marijuana Business Daily.

The counties – Los Angeles, San Francisco and Alameda – totaled $450 million in sales over a one-year period ending in March 2016.

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Colorado cannabis sales still soaring

Marijuana sales in Colorado continue to reach new highs, fueled by increasing demand for recreational cannabis. Sales of medical and adult-use marijuana hit $846 million during the first eight months of 2016, up 33% from the same period last year, according to calculations by Marijuana Business Daily based on the latest state tax data. Dispensaries and rec […]

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Chart: Latest California marijuana market data – $845M in annual sales, 2,756 dispensaries

By Eli McVey

California’s medical cannabis industry reported $845 million in sales via nearly 2,800 dispensaries over a recent 12-month period, according to data obtained by Marijuana Business Daily.

The figures offer a snapshot of the size and scope of California’s massive medical cannabis market and hint at what’s possible if the state legalizes rec this fall.

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