Guest Column: A Multi-Pronged Approach to Cannabis Branding, Advertising in Maturing Markets
By Micah Johnson
When the novelty of cannabis wears off in a new market, marijuana companies must look for novel ways to tap into the lifestyle-driven marijuana culture. Doing that effectively requires maintaining a noticeable presence where cannabis users do their “thing.”
Week in Review: Trio of MJ Capital Raises, New CO Edibles Rules + Ohio Legalization Fight Coming
By John Schroyer
A trio of marijuana-related companies announced significant fundraising milestones, a series of strict new edibles regulations in Colorado could be costly to manufacturers, and Ohio will host the newest state legalization campaign fight this fall.
Here’s a closer look at several notable developments in the marijuana industry over the past week.
Leafly Founders Leverage Experience for New Cannabis Venture
By Tony C. Dreibus
Cy Scott, Scott Vickers and Brian Wansolich started Leafly about five years ago, when cannabis was not a topic discussed at cocktail parties.
Now they’re taking that hard-won experience building a successful cannabis company to tackle a new challenge.
