Colorado won’t be making marijuana a hallmark of the state’s pitch to tourists, but will instead educate visitors about marijuana laws.
“If you are here and choose to use, we want to make sure people have information about the educated use,” Cathy Ritter, the tourism department director, said.
Cannabis, however, clearly is a draw for visitors to Colorado. A state-funded tourism study from late 2015 found that almost half of the visitors to Colorado are influenced by the adult-use cannabis market. And an estimated $100 million in marijuana sales in 2015 alone can be attributed to tourists, as well.