Marijuana Business Magazine - February 2018

MONEY MATTERS ¬nvesting & Finance ¬nsight E mily Paxhia got to know what makes a company great while serv- ing as a brand consultant for 10 years. She worked with house- hold names like American Express, PepsiCo, Time Warner and McKinsey. In 2013, Paxhia brought her business smarts to the cannabis industry, teaming with her brother, Morgan, to launch Poseidon Asset Management. The San Francisco hedge fund invests in marijuana companies. Poseidon has about $25 million under management and has deployed about $20 million. It has invested in some 30-plus com- panies – and netted a string of industry awards for its performance. What is the best cannabis investment you’ve made? We have made quite a few investments of which we are extremely proud. We love the technology platforms that support the industry. Companies include Würk, Headset, Baker, Flowhub, Meadow, etc. We are also proud to work with some of the strongest in California, such as Flow Kana and Sparc. Q&A with the co-founder and managing partner of Poseidon Asset Management Emily Paxhia 12 • Marijuana Business Magazine • February 2018