Marijuana Business Magazine - February 2018

ln This lssue FEATURES 48 68 5 Tips for Global Growth Canadian marijuana executives share advice on how to position your medical cannabis company for overseas markets. 72 Unleashing the Pet CBD Market Many cannabis users have four legs – but cracking the market for pet CBD treatments isn’t as easy as slapping a paw print on a product. 62 The Social Network Understanding what might get you banned and how pivoting to video can boost your social media game. 62 40 Surf and Turf Cultivators shun synthetic nutrients in favor of organic mixes and soils, using worm excrement, alfalfa, lobster shells and more. 48 Code Breakers How three software gurus started and sold Leafly – then launched another prominent tech firm COVER PHOTO by Keoni Viriyapunt 6 • Marijuana Business Magazine • February 2018