Marijuana Business Magazine - April 2018

By Joseph Peña A dynamic retail space, a well-trained staff and online sales are among the keys to delivering great service to customers GO¬NG THE EXTRA M ¬ LE T op-notch customer service can distin- guish quality cannabis retailers from a packed field of competitors. From interior design and displays to staff training and consumer education, you can create a seamless experience for your dispen- sary’s customers. Add the option to buy product online – with delivery, expedited in-store pickup and discounts as added incentives – and you have a more comprehensive way of accommo- dating your customers. Executives in California, Nevada and Wash- ington state shared their strategies for delivering best-in-class customer service. April 2018 • Marijuana Business Magazine • 41