August 2018

¬ n new cannabis markets where compliance, scarce supply or testing logjams can delay cultivation and retail operations, it’s critical to retain talent during slowdowns and shutdowns. Delays bogged down the launch of cannabis sales in Alaska, Hawaii and Pennsylvania. Industry experts in each state said it’s important to invest in your employees and keep them paid and productive through the uncertainty. It can save you money in the long run. Employee retention during a mar- ket delay or slow period can involve several strategies, such as cross-train- ing staffers to handle multiple duties or educating them about the uses and benefits of medical marijuana. Staffing based on market conditions also can ensure retailers, in particular, aren’t over- or understaffed. And, above all, avoid layoffs. “Your employees are your front line,” said Sara Gullickson, the chief medical cannabis consultant for Pennsylvania’s Solevo Wellness. “They’re the number-one reason (customers) come back. If you’re not investing in them, you’re not invest- ing in your facility.” What follows are five ways to retain and invest in employees during market delays that can slow or even halt business. Avoiding layoffs, careful staffing and cross-training are among the ways to retain staffers and build loyalty during market delays By Joey Peña Sara Gullickson is the founder and CEO of Dispensary Permits and chief medical cannabis consultant for Solevo Wellness, a medical marijuana dispensary in Pittsburgh. Photo courtesy of Solevo Wellness August 2018 • Marijuana Business Magazine • 77