Marijuana Business Magazine September 2018

ln This lssue FEATURES 58 42 Code Red Are you prepared for a crisis? Communications experts share strategies for crafting an effective, professional crisis response. 72 The Whole(sale) Story Data, market research and tax experts can help you set the right price point on infused products and accessories. 48 Closing the Loop An Oregon MJ grower concocts his own nutrient mixes and pest sprays that are recycled back into the soil. 42 58 Capi talizing on the CBD Surge Demand for THC’s nonintoxicating cousin is booming, but a shifting legal landscape and an excess supply of CBD products present potential pitfalls. COVER PHOTO by Matthew Staver Pulak and Priyanka Sharma stand on a mountain of processed hemp at Kazmira, their CBD company in Watkins, Colorado. 80 Is Blockchain the Answer? Blockchain technology offers marijuana companies a potential alternative to seed-to-sale tracking and traditional banking, but some question its promise. 80 CODE RED 6 • Marijuana Business Magazine • September 2018