Marijuana Business Magazine September 2018

Members of the Namaste Technologies team celebrate as the company opens on Canada’s TSX Venture Exchange. Photo courtesy of Namaste Technologies • Purge Oxygen • Extend Shelf Life regardless of your package preference LIQUID NITROGEN DOSING 4 Barten Lane, Woburn, MA 01801, USA T 781-933-3570 | F 781-932-9428 | sales@vacuumbarrier.com | vacuumbarrier.com company’s sites, Australian Vaporizers, saw conversion rates jump from 4% to 6%. Conversion rates refer to the per- centage of people who visit a website and make a purchase. Namaste also listens carefully to its customer base. By popular request, it added additional hours of live cus- tomer chat, shortened its email cus- tomer response time by streamlining customer support procedures and arranged e-inventory based on feedback. “If a product gets a lot of negative feedback, we don’t want to put that in front,” Dollinger said. “We even go to the extent of putting warnings on the site. If the product is defective, we want the customer to know.” Why doesn’t the company simply remove defective inventory? “It’s not for us to decide, it’s for us to educate,” Dollinger said. “If somebody is looking for ABC Vaporizer and they know it’s bad, but they still want it, why wouldn’t we provide it?” Don’t Be Overconfident Namaste’s rise may appear allur- ingly fast, but Dollinger warns aspiring entrepreneurs to stay conservative in their outlooks.