Marijuana Business Magazine October 2018

EMPLOYMENT TIPS P romoting and marketing your cannabis business with social media platforms such as Facebook, Twitter or Instagram can be fraught with peril. You can spend months building up a loyal fan base, only to have a social medial platform shutter your account overnight. That’s why choosing a social media manager for your business requires finding a candidate who understands the nuances of working in the mari- juana industry and the ins and outs of cannabis-related rules governing each social media platform. “A good social media specialist is someone who is aware of the market,” said Sam Campbell, director of marketing at MJ Arsenal, a Den- ver company that makes smoking devices for the cannabis industry. To Campbell, it’s important that his social media specialist can navigate the differing rules for each site, be it By Bart Schaneman Hire LEARN¬NG How to hire and manage a social media specialist ( ) 104 • Marijuana Business Magazine • October 2018