Marijuana Business Magazine October 2018

come out of movement-building, so I think about the size of our movement now and how we can expand it.” Acreage Hires Four Executives Acreage Holdings, a vertically integrated, multistate cannabis operator based in New York, hired four new exec- utives to lead operations, government affairs, communica- tions and data analytics for the company. The new chief operating officer, Robert Daino , was most recently an investor, adviser and CEO of Terradiol, a biopharmaceutical company that produces, manufactures and distributes medical cannabis products. During his time at Terradiol, Daino also served as president and CEO of WCNY Public Media. He also served as president and CEO of Promergent, a business that provides process-, change- and document-management software and services for the federal government as well as sectors that include manu- facturing and telecommunications. In addition, Daino spent 13 years in various leadership positions at General Electric. Nick Etten , the new vice president of government affairs, will be responsible for Acreage’s relationships with federal, state and local regulators. Before joining Acreage, Etten was executive director of the Veterans Cannabis Project and accumulated more than 20 years of operations, private equity and nonprofit manage- ment experience. New communications head How- ard Schacter most recently served as communications officer for the National Association of Cannabis Busi- nesses and earlier in his career led cor- porate communications for events pro- moter Live Nation Entertainment (then SFX/Clear Channel Entertainment). Jess Henson , the new director of data and insights, was previously the director of data strategy at Headset, the cannabis-centric data firm in Seattle. Before that, she led purchas- ing and market research at Higher Leaf, one of the largest cannabis retailers in Washington state. MedMen Gets New Board Members MedMen added a music execu- tive and an attorney to its board of directors. Nick Etten Howard Schacter Jess Henson October 2018 • Marijuana Business Magazine • 113

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