Marijuana Business Magazine November December 2018

EMPLOYMENT TIPS Y our cannabis company thrives, or dies, on the prod- ucts it produces. Product development leads help firms dream up new goods to sell, including infused products and accessories, as well as services such as technology platforms for ancillary software companies. When it comes to choosing the right person to develop your prod- ucts, you need someone who is: • Creative • Collaborative • Versatile • Adept at communication “You’re looking for someone who has a wide range and an ability to work in various media,” said April Pride, founder of Van der Pop, a Seat- tle cannabis lifestyle brand. WHAT TO LOOK FOR At MariMed, a multistate mari- juana company in Newtown, Massa- chusetts, that develops, owns and manages cannabis facilities and By Bart Schaneman Hire LEARN¬NG How to hire – and train – a product development lead for your cannabis company ( ) 148 • Marijuana Business Magazine • November/December 2018