Marijuana Business Magazine October 2019

2 Marijuana Business Magazine | October 2019 FEATURES 44 A NEW KIND OF MEDICAL MARIJUANA With the rise of adult-use cannabis, experts see medicinal marijuana dominated by two distinct markets: wellness products and government-approved medicines On Our Cover As GB Sciences chief science officer, Andrea Small-Howard seeks out the most effective delivery methods for medical marijuana patients. Photo by Jeff Scheid TABLE OF CONTENTS 70 RIDING OUT A GLUT Marijuana growers can weather a price drop by keeping tabs on payroll and other costs as well as diversifying their customer base and using futures contracts. 76 BUILDING YOUR BENCH The keys to succession planning include having a strategy and talking with new hires and existing employees about their job goals. 86 PERFECTING YOUR PAY PLAN Cannabis firms can woo talent via compensation programs that focus on each job and offer perks such as retirement benefits and health care. 96 HIRING A SOCIAL MEDIA INFLUENCER Cannabis companies can recruit individuals with engaged followers to get around restrictions on advertising. October Marijuana Business Magazine October 2019 • Volume 6 • Issue 9 VOL6 • ISSUE9•October2019 Insights forcannabisexecutives, investors&entrepreneurs $12.95 A NewKind of With the riseofadult-usecannabis, experts seemedicinalmarijuana dominatedby twodistinctmarkets: wellnessproductsand government-approvedmedicines + Medical RidingOut Oversupply Keys to Succession Planning Dialing in Compensation SocialMedia Influencers