Marijuana Business Magazine October 2019

Marijuana Business Magazine | October 2019 48 in cancer patients, are made from synthetic cannabinoids. SPARC is making a play for both the wellness and medical segments. Since early this year, the company has been developing a new SPARC Plus medical line that features salves, lotions, tinctures and a pill. “It’s not strictly medical products, but mostly. Its designed to be a product line that’s more health care-focused,” Pearson said. While SPARC has recreational products that customers consume for both adult and wellness uses, the company decided that distinguishing between the two markets made sense. “We thought it was important to differentiate our product line, specifically the branding and educational component of it and how the product and packaging interact with the consumer,” Pearson said. A NewKind of Medical My hope is that there will be a stratification that serves both kinds of customers—serious medical patients and wellness patients. They’re two very different but real customer groups.” —Andrea Small-Howard Chief Science Officer at GB Sciences