Marijuana Business Magazine November-December 2019

Marijuana Business Magazine | November-December 2019 12 Cannabis bythe Numbers | Maggie Cowee Canada Launches Infused Products O n Oct. 17, Canada entered the next phase of its legal marijuana industry as rules regarding cannabis-infused products went into place. While infused products technically became legal on this date, sales will likely not begin until mid-December because of a provision in Canada’s Cannabis Regulations that requires processors to give regulators a 60-day notice of their plans to release a new product for sale. Once the market matures, alternative cannabis goods such as infused products are expected to be a multibillion-dollar market in the country, according to Deloitte Canada. Number of processing licensees in Canada as of mid-September 2019. A processing license allows the owner to possess, produce, sell and distribute plants and seeds, dried and fresh cannabis and cannabis oil. The minimum number of days Health Canada will take to review a licensed company’s application for a new product, according to Section 244 of Canada’s Cannabis Regulations. Year-to-date 2019 sales of edibles products at recreational dispensaries in California, Colorado, Nevada and Washington state through Aug. 31. As of September 2019, the top-selling edibles in California, Colorado and Nevada were gummies. In Washington state, where gummies are currently banned, mints were the top-selling edibles product. 60 Source: Deloitte Canada Proportion of current and likely cannabis users in Canada who say they would consume cannabis-infused edibles as an alternative to consuming alcohol. $393.2 million Source: Deloitte Canada Source: Headset 158 37% $1.2 billion Expected market size of cannabis-infused edibles in Canada (CA$1.6 billion). Cookies, brownies, blondies and cereal bars, chocolates and gummies were reported as the most preferred infused edibles formats by a representative sample of Canadians surveyed by Deloitte. Source: Health Canada Source: Marijuana Business Daily International