Marijuana Business Magazine March 2020

Marijuana Business Magazine | March 2020 42 By Omar Sacirbey Limited advertising opportunities for cannabis brands mean a customer-focused strategy is vital for your business The Art of Marketing & Marketing Art of The Branding Jake Pasternack chose the licensing model when expanding infused products brand Binske into new states because that option doesn’t require new manufacturing facilities. Photo by Marsha Halper Branding