Marijuana Business Magazine April 2020

April 2020 | mjbizdaily.com 101 Greg Butler Cresco Loses Co-founder, Gains Chief Commercial Officer Joe Caltabiano , the co-founder of multistate marijuana operator Cresco Labs, resigned as president of the Chicago-based company. Caltabiano will continue to serve on the board of Cresco, one of the largest vertically integrated marijuana companies in the United States. Caltabiano, who co-founded Cresco Labs in 2013, told Marijuana Business Magazine his "skill sets are differ- ent than what Cresco needs from the president of a publicly traded company that’s forging into the next version of the cannabis space.” Caltabiano’s accomplishments include helping Cresco Labs gain access to major domestic cannabis markets, launching and rolling out the Sunnyside national retail brand and leading several sale-leaseback transactions and capital raises. Caltabiano said his next step will likely be joining a plant-touching company in the startup phase. “I’ll help with their strategic vision and a capital plan and help them achieve their success,” he added. Cresco also hired Greg Butler for a newly created post, chief commercial officer. Butler has been a senior brand executive at major CPG companies such as Pfizer, Johnson & Johnson and Molson Coors. Butler most recently served as operating partner at MNMLVentures, an affiliate of Cresco Labs. In that role, he led the creation of a pioneering occasion-based portfolio strategy, relaunched seven cannabis brands with new brand positionings, identities and packaging design, oversaw the creation of a multi-year innovation pipeline and drove the concepting and launch of the national Sunnyside retail brand. He also helped reshape Cresco Labs’ robust marketing, retail operations and sales teams made up of notable hires fromApple, Starbucks, PepsiCo and Red Bull. Cannabis Pioneer to Try Genetic Research Marijuana pioneer Andy Williams left Denver-based Medicine Man Technologies, the vertically integrated MJ company he founded in 2014, to pursue opportunities in medical and genetic research as well as other opportunities in the cannabis industry. Williams, who was president and vice chair, left after a major cash injection from Dye Capital, a Use the planets strongest oxidizer to treat the water and air in and around your indoor grow facility safely, and effectively. Disinfect surfaces, equipment, control pathogens, treat incoming and outgoing water, control odors, and recycle water for reuse. REDUCE YOUR CHEMICAL FOOTPRINT WITH OZONE WATER SOLUTIONS • CONTROL MOLD and ODORS • ELIMINATE PATHOGENS • REDUCE ENERGY COSTS • REDUCE CHEMICALS • PRODUCED ON SITE • BOD/COD REDUCTION • SMALL FOOTPRINT SMART, SUSTAINABLE WATER & AIR TREATMENT Pentair - ClearWater Tech CALL OUR SALES TEAM TODAY! 800.262.0203 | 805.549.9724 | cwtozone.com | sales@cwtozone.com PRODUCE HEALTHIER PLANTS SAFELY & EFFECTIVELYWITH ENERGY EFFICIENT OZONE WATER TECHNOLOGY - SINCE 1986 CLEARWATER TECH SHOW SPECIAL Purchase a C1 Mobile Disinfection Cart at the show and receive a FREE Hose Kit (value $750) Wall-Mount, Panel-Mount, and Mobile Systems Available CIP Panel-Mount C1 Mobile Cart CANNABIS CONFERENCE BOOTH 410