Marijuana Business Magazine April 2020

3 April 2020 | DEPARTMENTS On Our Cover From the federal legalization of hemp production to the roller-coaster stock market, the cannabis industry has seen fluctuations in hiring and salaries during the past year. 12 PACKAGING CORNER Makers of DaVinci vaporizers want packaging to be something consumers keep. 16 TRENDS & HOT TOPICS Choosing to focus on the wrong KPIs can break your business. 20 INVESTOR INTELLIGENCE SNAPSHOT Multistate operators capitalize on smokable flower sales as Trulieve continues to dominate the Florida cannabis market. 96 BEST PRACTICES IN EXTRACTION Extractors can assist cultivators in creating high-quality raw materials. 104 QUESTION OF THE MONTH What is your intellectual property strategy and are you pursuing any patents? $12.95 VOL7 • ISSUE4 •April2020 Insights forcannabisexecutives, investors&entrepreneurs CONTEMPLATION HempFoodMakersTackle Obstacles toEnterMarket FindingandJoining theRight Cannabis IndustryTradeGroup Getting theFDA toApprove YourCannabisStudy LegalizingSmokableFlower Changed theFloridaMarket Setting salariesand recruiting thebestNorthAmerican cannabis job candidates in2020 COMPENSATION 6 From the Editor 8 By the Numbers 10 Five Questions with David Farris 14 Hemp Notebook 18 Money Matters 22 Company News 28 Industry Developments 92 Retail Business Strategies 100 Industry Players 106 Market at a Glance 110 Our Advertisers 112 Notable Quotes