One of the most visible edibles brands in California announced on Wednesday that its founder and longtime CEO, Ata Gonzalez, is moving into a consulting role and will step down as head of the company.
The new CEO, Dr. Cristina Gonzalez, is a licensed pharmacist in two states and will oversee the company’s continued expansion. She’s also Ata’s ex-wife, and a statement from the company maintained that the “family-run and -operated culture within our headquarters will only intensify.”
The move comes as the firm launches a new holding company, G FarmaBrands, that will act as an umbrella company. The new entity will oversee G FarmaLabs and other ancillary business interests, including news outlets GFarma.News and GFarma.TV.
The company is looking to expand its reach on a “global scale,” according to a press release. G FarmaLabs has made aggressive expansion moves already in the past, having partnered with dispensary management company MedMen to run production of MMJ in Nevada and Illinois. G FarmaBrands also has a presence in Washington State.
Ata Gonzalez and his current wife, Nicole, will remain with the company as consultants.