Going National: Dixie Elixirs Brand Expanding to Other States Via Deal With Medical Marijuana Inc.

In a watershed development for the industry, Colorado-based Dixie Elixirs & Edibles has inked a deal to bring its popular brand of marijuana-infused sodas, goodies, capsules and oils to other states with MMJ laws, becoming one of the first businesses directly involved with medical cannabis to expand nationwide.

The company has partnered up with Medical Marijuana Inc. –  a publicly traded firm that invests in and acquires cannabis and hemp businesses – to form a new entity called Red Dice Holdings to market and license Dixie’s products.

This is significant news for the medical marijuana industry, as it could help set up a framework for other companies that are looking to expand into new states and those hoping to create a national brand.

“While this is certainly an exciting development for us … it also gives great hope to all those medical marijuana entrepreneurs out there who want to grow, as it shows there are companies out there like Medical Marijuana Inc. that will make investments in the industry,” Tripp Keber, the president and chief executive officer of Dixie Elixirs and Red Dice Holdings, told MMJ Business Daily.

Creating national cannabis brands and companies is the next step in the industry’s evolution, and Dixie’s move could help usher in a new era of growth. Dispensaries and edibles businesses face difficulties expanding beyond their home markets given that each state has its own set of complex and confusing MMJ laws. Cannabis businesses also can’t transport medical marijuana across state lines per federal drug laws.

But the deal between Dixie and Medical Marijuana Inc. avoids those challenges. Under the agreement, Red Dice Holdings will cement deals with marijuana-infused product manufacturers (MIPS) in other states. Those MIPS will then gain access to Dixie’s formulas, recipes and packaging, allowing them to produce the branded beverages and marijuana-infused products themselves.

Red Dice Holdings – a name tied to the two red dice Keber keeps in his pocket as a reminder that “life is a gamble” – hopes to strike deals with MIPS in states like Arizona, Rhode Island and possibly even California.

“There is no shortage of opportunities,”Keber said.

As part of the deal, Medical Marijuana Inc. acquired all intellectual property, research and development, formulas and recipes associated with Dixie Elixirs from its parent company Dixie Holdings. Medical Marijuana Inc. owns 60% of Red Dice, while Dixie Holdings controls 40% of the new company.

6 comments on “Going National: Dixie Elixirs Brand Expanding to Other States Via Deal With Medical Marijuana Inc.
    • chrisw on

      I saw some stories on that a few weeks ago, Zach. Very interesting. I can’t imagine the government will be too happy with something that mixes alcohol with marijuana…

      Reply
  1. Mile Hi Dave on

    Great…the one thing, Constitutionally, that can really be argued is that the fed is in violation of the 10th Amendment, now, with these stupid morons, they have created interstate commerce, making it something the feds can regulate. I hope they get busted the minute one of the trucks crosses state lines. In fact, I will go out of my way to alert state authorities where it’s illegal…so they can get busted. FRIGGEN MORONS!!!!

    Reply
    • chrisw on

      Thanks for the comment. I don’t think they’ll run into the problems you mentioned, as Dixie won’t actually be transporting marijuana-infused products across state lines. Rather, the company will “cement deals with marijuana-infused product manufacturers (MIPS) in other states. Those MIPS will then gain access to Dixie’s formulas, recipes and packaging, allowing them to produce the branded beverages and marijuana-infused products themselves.” In other words, licensed companies in each state will produce the products locally, so there won’t technically be any interstate commerce involving marijuana.
      Thanks again,
      Chris

      Reply
  2. Heather on

    Mile High Dave,

    Don’t be a jerk just because you didn’t think of it first. The concept of a product that relieves pain without getting the patient high is brilliant. That is exactly the kind of lengths the industry should be going to, to prove that it’s about so much more than sitting around getting stoned.

    Reply
  3. Patrick McNicholas on

    I’ve been watching the progress of Dixie elixirs for a couple of years now. Now I am wondering if medical marijuana Inc. or Dixie elixirs are public companies yet, because I would love to invest in them. I started getting prepared to open my own grow, but now, Illinois regulations prohibit any patient from starting such a business. So besides having $4 million in liquid funds (also, having $35,000 just to submit an application), so the only people who could actually own such an enterprise, has no idea about what this miracle plant can really do. Well, I’m starting to rant now. I’m looking forward to your feedback.
    Sincerely,
    Paddymac

    Reply

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