Hendrix Family Member Ramps Up Cannabis Business

Purple Haze Properties, a company run by the younger brother of rock legend Jimi Hendrix, is increasing its presence in the cannabis industry with several new products.

The company revealed on Monday a trio of deals designed to capitalize on Hendrix’s ongoing fame, including packages of pre-rolled joints, a line of disposable cannabis vaporizers and new Zippo lighters featuring Hendrix’s name and likeness.

The deals are all separate – with different manufacturers and distributors – and build on Purple Haze Properties’ recent entry into California’s medical cannabis industry with Jimi’s Medicated Macaroons, according to LA Biz.

The pre-rolled joints will be produced by California’s Finest, and the vaporizers will be made by the Dutch company E-Njoint Vaporizers, according to a press release.

The vaporizer, which can be used with flower, wax or oils, will be available throughout the United States in January, but the pre-rolled joints and macaroons will only be available in California to begin with.

Hendrix is one of several celebrities – both living and dead – who are becoming standard names in the cannabis industry, along with Snoop Dogg, Willie Nelson, Tommy Chong and the estate of Bob Marley.

One comment on “Hendrix Family Member Ramps Up Cannabis Business
  1. TLS on

    I’m a little concerned about the “disposable vape pen” craze. Don’t we already have enough unbiodegradable crap in our landfills? How can these be recycled or refurbished?

    Reply

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