Florida Cannabis Market Update: Trulieve recovers market share

Trulieve’s milligrams of CBD sold per week is still down significantly from December 2019 levels, but total milligrams sold (THC + CBD + smokable products) have rebounded strongly this week.

Over the past few weeks, data released by Florida showed that Trulieve was selling far fewer milligrams of CBD per week.

State weekly sales data/CBD 12/5/19 12/12/19 12/19/19 12/26/19 1/1/20 1/9/20 1/16/20 1/23/20 1/30/20 2/6/20
Trulieve (milligrams) 758,862 630,909 682,054 669,622 404,843 528,997 437,044 294,232 182,615 201,548

We weren’t sure if the data signaled a sustainable shift in Florida’s competitive dynamic or if short-term factors were driving the recent trend and it would soon revert to previous levels.

Looking at total milligrams sold (THC + CBD + smokable products), Trulieve’s level and market share were in a down trend, but this week’s data shows a strong reversal.

State weekly sales data/Total 12/5/19 12/12/19 12/19/19 12/26/19 1/1/20 1/9/20 1/16/20 1/23/20 1/30/20 2/6/20
Trulieve (milligrams) 115,652,547 108,430,252 123,296,859 114,773,196 79,437,074 102,809,875 103,712,234 107,492,299 98,599,710 124,215,777

 

State weekly sales data/Market share 12/5/19 12/12/19 12/19/19 12/26/19 1/1/20 1/9/20 1/16/20 1/23/20 1/30/20 2/6/20
Trulieve (percentage) 48.7% 49.7% 51.0% 48.8% 46.6% 48.1% 46.3% 47.0% 41.7% 47.6%

Weekly data can be volatile and give false signals that soon reverse themselves. We will continue to bring the data to you every week to see if any sustainable trends develop that will help you better position your cannabis investment portfolio.

(View last week’s data here.)

As always, we provide our Investor Intelligence subscribers all the data, along with interactive charts, for download here in a sortable spreadsheet.

Craig Behnke can be reached at [email protected].

Mike Regan can be reached at [email protected].