Florida Cannabis Market Update: Trulieve recovers market share

Trulieve’s milligrams of CBD sold per week is still down significantly from December 2019 levels, but total milligrams sold (THC + CBD + smokable products) have rebounded strongly this week.

Over the past few weeks, data released by Florida showed that Trulieve was selling far fewer milligrams of CBD per week.

We weren’t sure if the data signaled a sustainable shift in Florida’s competitive dynamic or if short-term factors were driving the recent trend and it would soon revert to previous levels.

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