Do marijuana consumers prioritize cost over sustainability?
Demand for sustainable cannabis products is rising, but price is still the dominant factor in consumers’ purchasing decisions.
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Demand for sustainable cannabis products is rising, but price is still the dominant factor in consumers’ purchasing decisions.
Cannabis cultivators can’t claim USDA organic certification, but other sustainable-growing certifications exist.
Large and small cannabis operators have been implementing more sustainable packaging initiatives such as recycled and reused materials.
With increased state regulations, applied science and the grow environment are just as important to cannabis cultivation as plant genetics.
The cannabis industry’s outsized impact on the environment – especially high energy and water use – increasingly is catching the attention of regulators, and some states are developing marijuana-specific environmental regulations in response.
In one increasingly important area, the marijuana industry is well ahead of other retail consumer segments: utilizing artificial intelligence to make business decisions.
Marijuana executives can use free AI tools to retrieve information without and make decisions to lead their companies.