Advertising and marketing opportunities for the cannabis industry have been severely limited by a mishmash of market-specific rules.
But a new association, informally known as the Cannabis Marketing Group, is looking to overcome those challenges.
In this special episode of News & Views – recorded at MJBizCon in Las Vegas – Jesse Burns, sales and marketing director for Sweet Grass, and Julia Bright, marketing director for Wana Brands, sat down with Marijuana Business Daily‘s vice president of external relations, Chris Day, to discuss:
- Why they saw a need for a group such as this.
- What the group’s goals are for identifying and strengthening marketing opportunities.
- How new research sponsored by the group will help cannabis companies understand and better reach their customers.