Beauty products manufacturers are increasingly looking at ways to include CBD in their product offerings, but hurdles remain around broad availability and acceptance of these products.
In this special episode of News & Views – recorded at MJBizCon in Las Vegas – Daniela Ciocan, CEO of Unfiltered Beauty, spoke with Marijuana Business Daily’s vice president of external relations, Chris Day, about:
- The role of social marketing in educating consumers about CBD products.
- How cannabis businesses can use social media influencers to boost their audiences.
- Why CBD product manufacturers need to focus on distribution and marketing.
Marijuana Business Daily and Hemp Industry Daily are the exclusive cannabis industry partners of the Unfiltered Experience events.