The U.S. marijuana market is in a state of hypergrowth, and more competition means an increased need to differentiate your products.
In this episode of News & Views, host Jenel Stelton-Holtmeier talks with Marijuana Business Daily‘s cultivation and extraction reporter, Bart Schaneman, about what craft cannabis is and why companies are turning to it in an effort to stand out from the crowd.
Schaneman also talks with Katie Stem, CEO of Portland, Oregon-based Peak Extracts, about what the edibles company sees as its key differentiation and where the market is headed.
- What is craft cannabis?
- How companies can differentiate themselves in a crowded market.
- Where the cannabis industry is headed.