Canada already has established itself as a leader in the global marijuana market, and new regulations going into effect later this year likely will strengthen the country’s position.
In this special edition of News & Views, recorded live at MJBizConINT’L in Toronto, Chris Day, Marijuana Business Daily’s vice president of external relations, talks with Jon Kamin, chief revenue officer of Lift & Co., about the new partnership between MJBizDaily and Lift to collaborate on MJ conferences in the United States and Canada and how collaborations such as these can strengthen the industry as a whole.
Day and Kamin dive into:
- The need for data in growing the industry – and the role Lift plays in providing it.
- How the Canadian market is evolving.
- Why cannabis companies across segments should consider partnerships.