February 17, 2012

New Marijuana Business Book Helps MMJ Dispensaries Attract, Retain Cannabis Patients

Medical pot updates, cannabis dispensary news and marijuana developments

Despite a federal crackdown that has forced hundreds of medical marijuana dispensaries nationwide to close up shop over the past year, the cannabis industry is still highly competitive.

In many states with MMJ laws, cannabis businesses are competing aggressively to lure patients and keep them over the long haul. A fair share of medical marijuana customers seek out the best deals and cheapest prices on any given day, making it hard to earn patient loyalty.

But there’s a relatively easy way for marijuana dispensaries to get customers in the door and ensure they return again and again: Start a loyalty program.

A recent patient survey conducted by Medical Marijuana Business Daily found that 40% of customers want their dispensaries to have a customer loyalty or rewards program. Whether it involves a simple paper punch card that provides freebies and discounts or a plastic card that allows patients to accrue points, these programs can help set one dispensary apart from another. And because the medical marijuana industry is still so new, many dispensaries don’t yet have these programs in place, meaning the competitive advantage of starting one is greater than it is in most sectors of the business world.

So how to you start one? Medical Marijuana Business Daily has just published a new handbook that outlines how a dispensary can go about launching a rewards program, what MMC owners can expect to pay and the different ways a business can reward customers. It also features sample reward programs you can use as a template – including card design ideas – as well as a vendor list and a checklist to make sure you cover all the bases.

The handbook is now on sale in our new online store, where you can also check out our other cannabis business books for the MMJ industry.

Post Your Comment:


Please note:
Comments are moderated by our editors who do their best to approve comments ASAP. As Marijuana Business Daily is focused on business, we approve comments that are specifically relevant to industry professionals. General opinions and questions about cannabis may not be posted.

Minnesota MMJ Companies Raise $30M

The two companies selected to grow and dispense medical cannabis in Minnesota have raised a [click to continue...]

Canadian MMJ Crackdown On the Way?

Medical marijuana businesses in Vancouver, British Columbia, may soon be in the city’s crosshairs. The [click to continue...]

Seed-to-Sale Tracking Trend Continues With New Mexico

seed to sale

An increasing number of states are requiring cannabis companies to track every plant from seed [click to continue...]

Oregon Catering to Cash-Carrying Cannabis Businesses

The agency in charge of overseeing Oregon’s recreational marijuana industry is planning to add a [click to continue...]

Bill Would Prevent Feds From Targeting Compliant MJ Companies

Cannabis business owners harassed by federal prosecutors despite operating legally in their respective states would [click to continue...]

Florida Medical Marijuana Measures Fizzle Out

FloridaMedicalMarijuana

An attempt to legalize medical marijuana in Florida this year via the state Legislature is [click to continue...]

Ohio Group Claims Sabotage in Legalization Efforts

An Ohio organization pushing for medical marijuana legalization in the state says a stronger, more [click to continue...]

California Industry Association Head Faces Suit to Close Dispensary

A dispensary run by the president of the California Cannabis Industry Association has come under [click to continue...]

Oregon Expects 2,000 Applicants for Recreational MJ Licenses

Oregonoutline

Oregon officials in charge of regulating the state’s up-and-coming recreational marijuana industry expect roughly 2,000 [click to continue...]

Marijuana Testing Lab Seeks $5 Million for International Expansion

One of the first commercial cannabis testing labs in the United States is seeking $5 [click to continue...]

Anti-Marijuana DEA Chief to Resign

The head of the Drug Enforcement Agency will resign next month, prompting cheers from cannabis [click to continue...]

Las Vegas Dispensary With ‘Snowball’s Chance’ Moves Forward

Vegasphoto

The owners of a planned Las Vegas dispensary held a ceremonial groundbreaking on Monday despite [click to continue...]

Another Poll Finds Strong Support for Marijuana Legalization

Yet another national poll has revealed that attitudes towards legalizing cannabis have grown more tolerant [click to continue...]

60% Plunge in Washington Recreational MJ Prices

Washington State cultivators must be hurting. The average price of a gram of retail cannabis [click to continue...]

Marijuana Business Daily