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From pioneering entrepreneurs to investors and legalization leaders, numerous individuals could reshape the marijuana industry this year

Those who fear change shouldn’t own a cannabis company. The marijuana business undergoes more shifts, twists and turns in several months than other industries experience over the course of several years. This creates unexpected challenges and new headaches for cannabis companies. But it also creates new opportunities. So what can you as a cannabusiness professional expect in 2015? More change, of course. But also more progress and growth as the industry takes its next steps toward legitimacy.

If you want to open a bank account, seek out smaller financial institutions. If you’re looking to boost customer loyalty, engage in socially responsible business practices. And if you’re hoping to attract more women as customers, stop using packaging and advertisements that they find offensive.