Archives
Winning Licenses: How One Industry Pro Used Storytelling as Strategy
Sara Gullickson is a marketer-turned-cannabis success story. She bought her first consultancy at 27, built it into a force and sold to a publicly traded company.
Decontaminate This: Willow Industries’ Plan to Make Dirty Cannabis Obsolete
Legalization might be spreading rapidly, but testing is still trying to catch up. But consumer safety should be front of mind in cannabis.
Private vs. Public: How Harborside Navigated New Challenges
Oakland, California-based Harborside is one of the oldest cannabis dispensaries in the U.S. But when the company went public a few years ago, it had to adapt to some new challenges – and new challengers.
Quick Pivots: How One Arizona Operator Went from Med to Rec in 3 Days
When voters legalized adult-use cannabis, Lilach Mazor Power thought she’d have time to prepare for the transition. Arizona had other ideas.
