Podcast Categories: Seed to CEO

Marketing Mixer: How a Quest for Answers Resulted in a New Cannabis Association

When marketing maven Lisa Buffo broke into the marijuana industry in 2014, she had lots of questions concerning compliance, regulations and other issues, but there was no place for a cannabis marketing professional to find an answer. So she created that place herself, nurturing a series of marijuana marketing meetings that became the Cannabis Marketing […]

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From Grub to Greens: Why Dutchie Took Cannabis Ordering Online

Ross Lipson had built and sold his second online food-ordering company by the time he was 25, but when he decided to launch a B2B online ordering platform for cannabis – Bend, Oregon-based Dutchie – he jettisoned his previous experience, saying it’s better to start with a “fresh slate” because cannabis is so different. The […]

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Elev8ed Entrepreneurship: How to Build the Green American Dream

Starting a cannabis retail business with only $50,000 may seem impossible, but that’s how Seun Adedeji got his start in the Oregon adult-use market at just 23. Today, the 28-year-old’s Elev8 Cannabis has locations on both coasts (Oregon and Massachusetts) and plans for further expansion. In this episode of Seed to CEO, Seun talks with […]

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Phenotypes & Partnerships: How Cookies Became an International Brand

While cannabis brand Cookies started modestly in a garage in San Francisco, today it is a global empire, with a presence in 7 U.S. states and three countries (with two more on the way) and selling more than co-founder Berner could have ever imagined. In this episode of Seed to CEO, Berner talks with MJBiz […]

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Regenerative Rewards: Low-Cost Cannabis Farming with High Returns

Karla Avila and Jacob Johnson started Flowerdaze Farm in California’s famed Emerald Triangle with a focus on farming cannabis sustainably with as small of a carbon footprint as possible. Today, their small farm produces 200-300 pounds of craft cannabis annually, selling for up to $1,500 per pound. But thanks to their regenerative farming techniques, their […]

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Unlocking Cannabis: The Business Case for a Science Focus

Albert Gutierrez launched MedPharm in 2017 with visions of building a scientifically focused company to help patients and consumers by providing hard evidence about marijuana’s medical benefits. Today, MedPharm has a diverse line of wellness cannabis products, patents, partnerships and a DEA license to cultivate cannabis for research. In this episode of Seed to CEO, […]

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Higher Learning: How Oaksterdam University Pioneered Cannabis Education

Oaksterdam University in Oakland, California, is a pioneer in cannabis education whose legacy is being the blueprint for many cannabis study programs started by other academic institutions. Since its founding, Oaksterdam  has faced federal raids, a fire at its main campus and a global pandemic. Dale Sky Jones, executive chancellor, president and CEO of Oaksterdam, […]

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Good Chemistry: How to Extract CBD Success

When Dr. Priyanka Sharma’s father’s chemical engineering company in Illinois kept getting phone calls asking if it performed industrial hemp extraction, she flew to Colorado to learn more about the ascendant CBD industry. They were floored by how many consumers said they used CBD and other cannabinoids for wellness and saw a huge opportunity. In […]

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Consultant to MSO to Exit: An Industry Pioneer’s Cannabis Journey

Before it became one of the biggest multistate operators in the United States, Arizona-based 4Front Ventures was a consulting firm, 4Front Advisors. But change in the cannabis industry, coupled with frustration over collecting fees, led Kris Krane and his colleagues to change direction. In this episode of Seed to CEO, Kris talks with MJBiz CEO […]

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Smooth Sailing: Navigating the Sea of Cannabis Investing

In the early days of legal cannabis, when rules and markets were still being figured out, siblings Emily and Morgan Paxhia saw a tremendous investment opportunity – if they could navigate the incredible risks that come with an emerging sector. In this episode of Seed to CEO, the Paxhia siblings share their journey from idea […]

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Out of Thin Ayr: How to Make Money in Cannabis in Three Short Years

In this episode of Seed to CEO, Ayr Wellness’ Jonathan Sandelman floats tips and insights for building a national MSO. Jonathan talks with MJBiz CEO Chris Walsh about his ambitious goal – being the largest-scale producer of high-quality flower – and how he plans to achieve it. Jonathan shares his insights on: Where he sees […]

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