Oregon entrepreneur Arron Morris and his partners launched Wyld, an infused cannabis edibles brand, in 2016. Morris concedes Wyld’s first cannabis-infused candies were terrible. But he and his team persisted, pairing a winning recipe with a bold business plan that’s made Wyld one of the top edibles brands in the U.S. In this episode of “Seed to CEO,” hear Morris talk about:
- Bootstrapping your business.
- Branding your business.
- Efficient distribution.
- Expansion in other states and other countries.
Who is Aaron Morris?
Aaron Morris is the co-founder and CEO of Wyld, a multistate edibles brand that is headquartered in Portland, Oregon. Morris graduated in 2011 from the University of Oregon, where he triple-majored in economics, history and political science and had plans to be an academic. But entrepreneurship called, and in 2013 he founded Cascade Spirits, a liquor brand house where he still works. That experience led him to found Wyld.