The cannabis industry wasn’t front of mind when Cassandra Farrington set out to launch a resource for entrepreneurs. But as she and her business partner were looking for the right segment to provide their skill sets to back in 2010, the cannabis industry found them. Eventually the two set aside their other business endeavors to focus on building MJBiz into the brand you see today.
In this episode of Seed to CEO, Cassandra shares:
- What she saw as the opportunity in the cannabis industry in those early days.
- How and why they bootstrapped the company rather than seeking outside funding.
- Why in-person events were critical for the developing industry.
- Why now was the right time to sell MJBiz.