Tim Schuler spent 15 years with Anheuser-Busch, “moving product from the manufacturer into consumer hands in another regulated market.” He sold 48M cases of beer a year.
When Michigan offered medical licenses in 2015, he applied. “I knew where the market was going.”
His company now focuses on concentrates and edibles, with a new drink mix.
Learn how he is tackling key obstacles, including:
- Increasing costs
- Winning over retailers and budtenders
- Direct to consumer marketing
Who is Tim Schuler?
Tim built a career in Anheuser-Busch marketing and sales and invested in Detriot in a role building parternships for Palace Sports and Entertainment.
Now president and COO of Detroit Edible Company/Cannalicious Labs, he supplies the growing Michigan market with innovative edibles and infused beverages.