Several months ago, we wrote about an upcoming reality TV show called “Weed Wars” focusing on Oakland-based medical marijuana dispensary Harborside Health Center and its well-known founder, Steve DeAngelo.
Now, the network behind “Weed Wars” has set a premiere date for the show. The first episode in the four-part series is scheduled to air Dec. 1 at 10 p.m. Eastern and Pacific times on the Discovery Channel and Discovery Fit & Health, according to a press release issued by Harborside Health.
The series will likely be controversial, given the subject matter and the fact that the program is running on a major cable network.
But it couldn’t have come at a better time: The show follows DeAngelo, his family and Harborside staff during the recent crackdown on medical marijuana in California, which has thrown the industry into turmoil and tarnished its reputation.
“I always knew doing the show was risky, and the federal crackdown makes it … riskier,” DeAngelo, who founded Harborside in 2005, said in the release. “I agreed to take the risk because I believe the American people will support us once they see how we handle the medicine and care for our patients.”
The show also followed DeAngelo and Harborside as they battle an IRS audit, which didn’t end too well for the dispensary.
The Discovery Channel has released a trailer for the show to generate buzz before its debut.
Harborside is the largest MMJ center in the United States, serving more than 94,000 patients and racking up $22 million in annual sales.
