PR Week, a major advertising magazine, awarded cannabis equity firm Privateer Holdings and its public relations company, Colehour and Cohen, its top honor for “Investor/Financial Communications Campaign of the Year.”
Thursday night’s announcement is yet another boost for the legitimacy of the cannabis industry, which continues to grow rapidly despite strict advertising restrictions and hurdles with major companies with big advertising platforms like Facebook and Google.
The competitors weren’t pushovers, either: The Fitbit IPO campaign, and campaigns from PadillaCRT and Allianz, and Spark PR and Verizon Ventures.
What's next for infused products? Manufacturers must cater to demand for CBD, rapid onset and microdosing to stay ahead.
Just wait for the Hemp crops to come in. Mr. Trump has said that Cannabis should come off schedule one and be left up to the states. The first crop that goes in the ground will be in the millions of acres. The Earth’s healing has begun.