Canadian medical marijuana suppliers won’t be able to tell their customers what different strains smell like. Or taste like. Or what they feel like when consumed.
That’s because Health Canada, the federal agency that oversees the country’s MMJ industry, has issued a series of strict new regulations on advertising for producers. The new rules ban posting photos of marijuana plants on their websites, using social media to promote articles about health benefits of cannabis and even describing strains to patients.
There are just under 29,000 registered MMJ patients in Canada.