A cannabis company in Washington State is capitalizing on the Super Bowl in a big way.
Solstice Grown, which produces cannabis flowers and infused products, has seen huge demand for its special-edition product named after the Seattle Seahawks’ notoriously loud fan base (dubbed “The 12th Man”). The Seahawks will play in the Super Bowl on Sunday.
The 12th Pack contains a dozen pre-rolled joints and is aimed at medical marijuana patients. Solstice sold its initial batch in 15 minutes flat after the company debuted a video touting the product online, according to a Washington TV station.
The company has ramped up production, and employees are reportedly working overtime to meet a goal of producing 1,000 12th Packs (or 12,000 joints) by Sunday. The product will be available in 26 Washington dispensaries by kickoff.
One employee told the TV station that she’s rolling 180-220 joints per eight-hour shift, twice what she usually rolls.
The connection between NFL fans and marijuana enthusiasm is nothing new.
Earlier this month, multiple news outlets reported that the playoffs were likely connected to a similar increase in business for marijuana shops. And one Denver rec shop manager told Marijuana Business Daily last year that his shop sees a 20% increase in edibles sales at the start of the NFL season.