Weedmaps, the popular dispensary and recreational marijuana store review site, is sponsoring one of the biggest e-sports tournaments of the year, Smash Summit 3.
The event – in which competitors will play the Nintendo game Super Smash Bros. Melee – is expected to attract 70,000 viewers, according to gaming website kotaku.com.
It’s the latest example of cannabis’ growing acceptance in mainstream marketing. For example, last year, medical marijuana cultivator Cresco Labs was a sponsor of the Chicago Marathon, while this year the Hemp American Media Group sponsored professional motorcycle racer Johnny Rock Page for the 2016 MotoAmerica Superbike season.
