Jeannette Ward Horton loved her time in corporate America, working for such mainstream giants as Coca-Cola, but the experience ultimately left her wanting to do something more meaningful. Enter: cannabis. From her early days in the industry, Jeannette noticed a gap in participation between white owners and others, so she decided to change it. She founded NuProject with her husband, Jesce Horton, to give minority entrepreneurs a way to get their piece of the cannabis industry pie.
In this episode of Seed to CEO, Jeannette shares how she identified what BIPOC communities needed to benefit from the burgeoning industry, where the industry can do better and more.
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