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November 12, 2021
Story of the week: Q&A with High Tide CEO Raj Grover
In Canada’s hypercompetitive cannabis retail sector, stores are looking for ways to differentiate and build a base of loyal customers.

Calgary, Alberta-based High Tide believes it has found an answer – at least in part.

The chain, one of the biggest in Canada with 104 stores, recently announced its transition to a “discount club” model.

The idea is to provide products to members at a discounted price. “We’re building a club membership loyalty (model), and we hope to turn this into a North America-wide community and then a global community, eventually,” CEO Raj Grover said during an interview with MJBizDaily.
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Licensed cannabis producer Pure Sunfarms reported a growing profit for its July-September quarter on the back of organic sales growth in its key markets of Ontario, Alberta and British Columbia.

British Columbia-based Pure Sunfarms, a subsidiary of Village Farms International, booked net sales of 34.5 million Canadian dollars ($27.4 million) for the third quarter ended Sept. 30, up 12% over its second-quarter sales of CA$30.4 million.
Quebec-based Hexo Corp. is shutting down three facilities and laying off staff as part of an integration plan following an acquisition spree it went on this year worth roughly 1.2 billion Canadian dollars ($960 million).

The company said some of the 155 affected workers could potentially be relocated to remaining facilities.
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