When Jill Ellsworth, founder and CEO of Willow Industries in Denver, looked to bring her food and beverage safety knowledge to this new industry, she noticed a huge gap in the process of getting safe, clean cannabis to consumers: a “kill step” to eradicate pathogens. Legalization might be spreading rapidly, but testing is still trying to catch up – and the lack of regulations at the time Jill launched Willow required the creation of such a step.
In this episode of Seed to CEO, Jill talks about how initial process failure eventually led to a product and process with global aspirations.
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